Recently, SHEIN released data showing that Guangdong Province has now become a demonstration province for the SHEIN platform industrial belt to go overseas. In 2024 alone, the SHEIN platform has achieved full coverage of the industrial belts of 21 prefecture-level cities in Guangdong. Just in March, many investment promotion activities including Guangzhou, Foshan, Zhongshan, Shantou and other places were fully launched.
According to the Southern+ reporter, according to the latest ranking of the best consumer personalized experience shopping applications released by the market consulting agency PYMNTS, SHEIN surpasses Nike, Amazon, IKEA, Walmart and other companies to become the most praised shopping applications. SHEIN said that it plans to launch 150+ industrial belt docking activities in 2025, comprehensively using the comprehensive linkage of online and offline, to achieve the integration of investment and training, and education, and to help industrial belt merchants across the country go overseas to explore the international market and help high-quality overseas products and merchants go overseas.
According to previous preliminary statistics from the General Administration of Customs, in 2024, my country's cross-border e-commerce imports and exports were 2.63 trillion yuan, 1 trillion yuan more than in 2020. The proportion of cross-border e-commerce in my country's exports increased by 0.8 percentage points year-on-year to 21.8%, and independent brands have attracted countless fans overseas. Behind these achievements are the rich and perfect domestic industrial belt resources with strong competitiveness. Against this background, more and more traditional foreign trade companies are based on local characteristic industrial belts and continuously expanding overseas markets through the "cross-border e-commerce + industrial belt" model.
SHEIN said that after expanding the platform model in 2023, it will be the first to promote the "cross-border e-commerce + industry belt" model among cross-border e-commerce platforms, and launched the national 500-city industrial belt overseas plan. An insider of SHEIN revealed that SHEIN is expected to deeply drive more industrial belt merchants to rise through nearly 180 activities throughout the year, an increase of 20% over last year's number.
PYMNTS believes that SHEIN has become the most acclaimed shopping application by combining strategic innovation and a consumer-centric strategy. With an innovative digital, on-demand flexible supply chain model, SHEIN can provide consumers with rich, diverse and cost-effective fashion products, while reducing waste from the source. This competitive advantage has driven the rapid development of the SHEIN brand. According to the latest data from Semrush, SHEIN is the most visited fashion clothing website in the world in January 2025. PYMNTS also pointed out that as SHEIN expands its platform model based on its independent model, the entry of many third-party merchants and brands around the world will further enrich the product supply of the SHEIN platform, provide high-quality service experience, and expand its customer base.
SHEIN said that in 2025, it will also bring the training that it is good at to more industrial belts, provide special training for teaching in the industrial belt, and deliver lecturers, teams, and high-quality training and empowerment services to the industrial belt to achieve the integration of investment promotion, training, and education. At present, SHEIN has carried out a number of "going out" empowerment training in the Xingcheng Swimsuit Industry Belt in Liaoning, Shantou, Guangdong and Puning. In addition, in order to help more regional industrial belts move in conveniently, SHEIN will also conduct comprehensive linkage investment through online and offline forms.
Southern+Reporter Ye Dan