The State Administration of Radio, Film and Television is vigorously promoting the broadcasting and television law, is cable television about to rise?
The latest important news has attracted much attention - Zhu Yonglei, deputy director of the State Administration of Radio, Film and Television, revealed that the legislation of the "Radio and Television Law" will be promoted in the future. What does this mean for ordinary users?
Broadcasting and TV must pass legislation and establish a complete policy and regulatory system, which is a major turning point for the industry.
When people watch TV now, they basically use mobile phones, flat panels, and smart TV boxes. Traditional cable TV seems to be almost forgotten. Data shows that in recent years, cable TV users have continued to lose, and the share of viewers has continued to decline.
But the radio and television people did not admit defeat. They are brewing a big change.
Deputy Director Zhu Yonglei mentioned several key actions at the press conference:
The first highlight is to comprehensively improve news publicity capabilities. This means that radio and television must work hard on content production. Like "The Love of Mountains and Seas", "The World" and "The Three-Body Problem" in the past two years, they are all masterpieces.
The first China Radio and Television High-quality Creation Conference will be held next month, which is to study how to produce good works.
The second big move is to solve user pain points. Now, watching a TV requires several boxes, and the operation is still complicated. Radio and television needs to solve these problems from a technical and institutional perspective. In the future, we will realize the integration of "watching TV with one remote control" and TV set-top boxes.
The third focus is to open up the large screen and small screen. Radio and television should build a "content network", and no matter what equipment you use, you can see high-quality content. Car TV and public electronic screens can be used.
I personally think the most important point is the fourth point - to promote the legislation of the "Radio and Television Law". Without legal guarantees, no matter how good the plan is, it is difficult to implement. Only with a legal framework can the entire industry have a stable development foundation.
Why is this a major opportunity for radio and television?
Think about it, the membership fees of major video platforms are getting more and more expensive now, and you have to open several members when watching a TV series. The radio and television network covers the whole country and has complete infrastructure. If the content and transmission can be done well, it can be fully built into a comprehensive platform for local special content + national high-quality programs.
The most important thing is that radio and television has a first-mover advantage in the field of ultra-high-definition video. In the 5G era, ultra-high-definition video is an important application scenario. The State Administration of Radio, Film and Television stated that it will vigorously develop ultra-high-definition new business formats so that the people can see more ultra-high-definition channels and content.
With the construction of a new type of radio and television network, the future experience of users watching TV will have a qualitative leap. Not only is the picture quality better, but the service is also richer and more diverse.
The legislation of the radio and television industry is not a simple revision, but a legal process to establish the industry's development direction and build new competitive advantages. For our users, there will be more choices for watching TV in the future, better experience, and the cost may be lower.